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For over 20 years, author, speaker and branding strategist Rahna Barthelmess has passionately built some of the world’s beloved brands, like LEGO® Toys, Miracle-Gro® Plant Food, Build-A-Bear Workshop® and Texaco®Gasolines. Rahna pulls from real-life experiences, translating classic marketing ideas into practical how-to’s that readers can immediately apply to their own business lives.

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