The project was born at the end of 2008, for two years the way in which to structure and formulate the contents has been studied, in addition to the material mainly the subject of the site. The site went online in 2010 and the Giochidimagia Editore registered trademark was born immediately. The project mainly deals with Illusionism, Mentalism, Hypnosis, Mind Control, in the entertainment field. We also deal with other issues mainly related to the world of mystery and unusual. The philosophy of the brand is to publish works of fans intended for enthusiasts and to provide direct content, without too many words, that answer the question “ How do you do this thing? " We believe in practicality, simplicity and in the PASSION that we believe to be the Magic Word that helps improve in life in any sector.